Automating Pulse with Zapier
Connecting Pulse to Zapier lets you build automated workflows ("Zaps") that trigger actions in other tools when pricing changes happen — for example:
Post a Slack message when a competitor changes their pricing
Add a row to a Google Sheet whenever a new diff is detected for a watchlisted company
Create a Notion page from a Pulse update
Email a summary of pricing changes to stakeholders
Status: early access
The native Zapier integration is currently in early access and rolling out gradually. You can preview it by enabling it under Settings → Experimental features → Zapier (experimental toggles apply to your browser only). If you'd like to be set up with the Zapier integration, reach out via in-app chat and we'll help.
Automate today with webhooks
If you want to wire Pulse into your stack right now, the Webhooks API is the most direct path and works with Zapier's built-in "Webhooks by Zapier" step:
Register a webhook URL with Pulse to receive an HTTP notification whenever a pricing change is detected.
Point that URL at a "Webhooks by Zapier" trigger (or any endpoint you control).
From there, fan out to Slack, Google Sheets, Notion, email, or any of Zapier's thousands of apps.
See Using the Pulse REST API for how to authenticate and where to find the full webhooks reference.
Prefer an AI assistant?
If your goal is to query pricing data conversationally rather than automate events, connect Pulse to Claude, ChatGPT, or another tool via MCP.
Need help?
Contact us via in-app chat and we'll help you set up the automation that fits your team.