A Competitive Landscape report (sometimes called a market scan) maps the competitive landscape around a company you choose — how direct competitors, adjacent players, and the broader category price and package, and where your anchor company sits relative to them. It's an AI-generated report that runs on Pulse's hosted infrastructure in a few minutes, using live pricing data. In the app this skill is called Competitive Landscape, under Research.
Before you start
Competitive Landscape is an AI Research skill, available on Pro plans.
It helps to have a Watchlist of the companies you want covered. You can create one from the Watchlists page or add companies from any company profile.
Run a Competitive Landscape report
1. Open the Competitive Landscape skill
In the left navigation, click Research, then New research, and open the Competitive Landscape skill.
2. Fill in the inputs
Enter your anchor company (e.g. Figma, Jobber, BrowserStack) and select the watchlist(s) the landscape should cover — Pulse uses these as the starting set and may add other relevant companies. Optionally click Add context to give the report extra direction.
3. Start the research
Click Start research. The report is generated on Pulse's hosted infrastructure (typically 7–10 minutes) — you don't need to keep the tab open, and you'll get an email when it's ready.
What the report includes
A Competitive Landscape report covers:
Anchor positioning — where the company sits vs. its direct and adjacent rings
Direct competitors — plans, monthly/annual pricing, billing model, free/trial
Adjacent players attacking overlapping workflows
Broader category — price floor and enterprise ceiling
Positioning patterns — pricing posture vs. the cohort
Price comparison chart across the ring
Pricing change velocity — a timeline of recent moves
Discounts & promos — annual savings and active offers
Pricing metrics — billing units and model types
Recommendations — where to defend, attack, or rethink
Credit cost
A Competitive Landscape report costs 250 credits, charged when the report is delivered. Your remaining balance is shown on the skill screen before you run it. See How credits work.
Find and share your report
Finished and in-progress runs appear under Research, newest first, with their status and credit cost. Click View report to open a report; from there you can share its permalink with your team. See Sharing reports with your team.
Other research skills
The Research area also includes the Pricing/Packaging Brief (a data-backed recommendation for a specific pricing question, 250 credits) and Ask Ulrik (expert pricing-strategy answers grounded in the WillingnessToPay library, 50 credits).